THURSDAY, SEPTEMBER 13
Every day, there are over 3.5 billion Google searches. Some of those are looking for information related to your product or service. What if you could reach those people with ads at the specific point when they're ready to buy?
This is the power of Google AdWords. But AdWords is a highly technical tool, and if you don't understand the fundamentals, it's easy to lose money advertising on the platform. It's also difficult to manage a staff or agency doing it for you.
This workshop will provide those fundamentals. You'll learn:
- The 3 questions to ask before setting up any AdWords campaign
- The basics of keyword targeting and the pay-per-click model
- What to look for when optimizing your campaigns
- How to properly manage an agency, freelancer, or employee doing your AdWords
11:45 a.m. in the Georgian Room
Lesson: 12:00 p.m. SHARP to 1:30 p.m.
$75. Per person
Limited spots available
By Reservation at 604 685 9321
ABOUT THE SPEAKER:
Michael Steele has worked in digital marketing for over 9 years. He is currently the owner of The Good Stuff, an online smoothie delivery business; lead instructor for RED Academy's Digital Marketing program, and Managing Director at Flywheel. Digital, a boutique digital marketing agency. He has worked with digital marketing teams from London to San Francisco and specializes in building digital marketing systems.