WEDNESDAY, NOVEMBER 28
Website Optimization has two parts: Search Engine Optimization (SEO), which is the process of ensuring your site shows up in Google; and Conversion Rate Optimization (CRO), which is the process of ensuring as much of your traffic as possible converts into an eventual customer. These two concepts work in tandem to create a website that is a traffic-and-sales-driving machine.
In this action-oriented class, you'll get a chance to audit your website exactly as a digital marketing agency would. We'll go through a hands-on SEO audit with clear action items, followed by a CRO audit. You'll walk away with 10-15 ways to improve your website's performance, most of which don't require a web developer to implement.
2:45 p.m. to 6:00 p.m.
$110. Per person
Limited spots available
Includes snacks & educational session
By Reservation at 604 685 9321
ABOUT THE SPEAKER:
Michael Steele has worked in digital marketing for over 9 years. He is currently lead instructor for RED Academy's Digital Marketing program, and Managing Director at Flywheel. Digital, a boutique digital marketing agency. He has worked with digital marketing teams from London to San Francisco and specializes in building digital marketing systems.